Basics Graphic Design 03: Idea Generation (9781350170223)

Successful visual outcomes can only be arrived at through the generation of great ideas, driven by research that will ultimately provide the designer with a range of potential design solutions. Basics Graphic Design 03: Idea Generation explores the different ways in which the designer can generate ideas. Consideration is given to audience, context and materials as well as to the many levels of idea generation, from the macro to the micro, from brainstorming to more focused, selective and strategic systems.

Product details

• Format Paperback | 200 pages
• Dimensions 160 x 230 x 17.78mm | 440g
• Publication date 27 Feb 2020
• Publisher Bloomsbury Publishing PLC
• Imprint BLOOMSBURY VISUAL ARTS
• Publication City/Country London, United Kingdom
• Language English
• Illustrations note 200 colour illus; 200 colour illus
• ISBN10 1350170224
• ISBN13 9781350170223
• Bestsellers rank 1,848,585

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