The Art of Lettering : Perfectly Imperfect Hand-Crafted Type Design (9780847862320)

Hand lettering is making a comeback, bursting out of its graphic-design bubble and finding a mainstream via collecting social media sites like Instagram and Pinterest. The avid interest in hand lettering seemingly goes hand in hand with the weariness audiences feel with constant slick digital presentation of the information they consume. The Art of Lettering collects myriad new and established graphic designers for whom hand lettering is a time-honored art that has modern applications. Showcasing more than 100 artists from all over the world, the book displays their typographic takes and illustrates their perfectly imperfect handcrafted art, from beautiful photographs of concept sketches to the end result. Straying away from traditional pen calligraphy, artists today employ new and creative approaches, including building type with coffee grounds, watercolours, and combinations of different hand tools, resulting in a dynamically fresh approach to creating type.

Product details

• Format Hardback | 288 pages
• Dimensions 216 x 292 x 30.48mm | 1,723.65g
• Publication date 10 Jul 2018
• Publisher Rizzoli International Publications
• Publication City/Country New York, United States
• Language English
• Illustrations note 200 Colour and Black and White Illustrations
• ISBN10 0847862321
• ISBN13 9780847862320
• Bestsellers rank 266,831

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